Cookie Policy
Cookies are small text files that are stored on your computer or smart device when you access a website. It allows that website to recognise your visit and to store information on your preferences or past actions to improve your experience of using the website. Typically, cookies don’t store personally identifiable information, such as name or email address.
This document details how we use cookies on our websites and your options regarding their use.
Different types of cookie
There are different types of cookie that can be stored on your computer or smart device by a website. For our website, these are:
Necessary Cookies
Necessary cookies enable core functionality. The website cannot function properly without these cookies and they help us to manage your consent choices, for example. They can only be disabled by changing your browser preferences.
Embedded Content Cookies
Our website uses third party services to embed useful content within some of the pages of our website, for example Google Maps or YouTube videos. When this content is displayed, it effectively acts as a window to the third-party service and that service may set its own cookies to provide the functionality required. These are necessary cookies and can only be disabled by changing your browser preferences.
Analytical Cookies
Analytical cookies help us to improve our website by collecting and reporting information on its usage. They don’t store personal information about individual visitors but allow us to monitor trends and understand how visitors use our website so that we can continue to improve the experience.
Marketing Cookies
We may use marketing cookies to help us improve the relevancy of advertising campaigns you may receive from us through other channels, for example social media. However, we don’t use third party advertising services to advertise to visitors as they view our web pages.
Our use of cookies
We use cookies for the following specific purposes:
- For storing user website preferences, including language choices, regional website selection and your cookie consent choices.
- For Google Analytics to track site traffic, social media links and website usage.
- For collecting anonymised audience information connected to creating relevant social media campaigns on platforms including Twitter, LinkedIn and Instagram and for remarketing.
- For supporting the creation of relevant Google Search Ads through the Google Ads platform.
- For embedded Google Maps to remember location, account login, settings and preferences.
- For embedded YouTube videos to measure the usage of our videos on YouTube.
- For tracking shortened links to monitor the success of clicks via services such as Bit.ly.
Our cookies in detail
Cookie Preference
This cookie is used to remember a user’s choice about cookies on this website. Where users have previously indicated a preference, that user’s preference will be stored in this cookie.
Type: Necessary
Name: CookieControl
Google Maps
These cookies enable us to embed Google maps in to some of our web pages, for example showing office locations.
Type: Necessary
Name(s): APISID, HSID, NID, PREF, SAPISID, SID, SSID, khcookie
Google is responsible for setting and managing these cookies. No sensitive data is saved but if you are logged in to a Google Account your visit may be linked to that account.
YouTube Videos
These cookies enable us to embed YouTube videos in to some of our web pages, for example product pages.
Type: Necessary
Name(s): SID, LOGIN_INFO, use_hotbox, PREF, SSID, HSID, watched_video_id_list, __utma, __utmz, demographics
Google is responsible for setting and managing these cookies. No sensitive data is saved but if you are logged in to a Google Account your visit may be linked to that account.
Universal Analytics (Google)
These cookies are used to collect anonymous information about how visitors use our website, for example where visitors have come to the website from and the pages they looked at. We use the information to compile reports and to help us improve the website.
Type: Analytical
Name(s): _ga, _gali, _gat, _gid
Opt out of Google Analytics
Google Analytics Cookie Usage
Google Policy: Ads
LinkedIn Insight Tag
We may use LinkedIn Insight Tags across our site to monitor traffic from the social media platform. The LinkedIn Insight Tag is a piece of lightweight JavaScript code that is added to our website to enable in-depth campaign reporting and unlock valuable insights about our website visitors. We can use the LinkedIn Insight Tag to measure the performance and ROI of our LinkedIn campaigns including clicks, conversions, and more.
Type: Marketing
LinkedIn is responsible for managing and setting these cookies. Please see below for further information.
LinkedIn Cookie Policy
LinkedIn Privacy
LinkedIn Insight Tag Privacy & Security
Twitter/Facebook Pixel
We may use Twitter and/or Facebook pixels across our website and in some email messages to support our Twitter or Facebook campaigns. A pixel is a small amount of code on a web page or in an email notification that helps us to learn whether you’ve interacted with certain web or email content. This helps us measure the effectiveness of campaigns and follow up with interested recipients.
Type: Marketing
Twitter/ Facebook is responsible for managing and setting these cookies. Please see below for further information.
Twitter Cookie Use
Twitter Privacy Policy
Twitter Privacy Control for Tailored Ads
Twitter supports Do Not Track
Note: The services listed above may change their implementation mechanisms that might mean some cookie names are changed, added or removed. We will keep this document updated however please consult the service policies for the latest information.
How do I change my cookie settings?
Note: we are currently implementing a simple solution that will enable you to turn on/off different types of cookies. Until this is live, it is possible to manage your cookies via your web browser as follows:
Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
Find out how to manage cookies on popular browsers:
To find information relating to other browsers, visit the browser developer’s website. To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
We do NOT use advertising or advertising cookies on this website. However, if you are concerned about the use of advertising cookies in general then Your Online Choices website has more detailed information and the YourAdChoices service may help.
Further Information
If you have any questions about our use of cookies or other technologies, please email us at seb@optimalcentre.co.uk
Please see our Privacy Policy for more information on how we use data and your rights as well as contact information for our Data Protection Officer.
The Information Commissioner’s Office website contains more details on Cookie Law as well as other laws and information regarding your personal information.
